‘Tis the L.L.Bean Season for Pinball Wizards and Wicked Good Wieners
by Deborah Fallows
I always associate the word “wicked” with the Maine icon L.L.Bean. For good reason: do you know that if you search on the L.L.Bean website for “wicked” that you will get 40 returns? A lot of them describe slippers that are “wicked good,” or long underwear and throws that are “wicked warm” and “wicked plush,” and one “wicked tough” pair of chaps. Wicked is a great marketing word. (Read it here.)