Magical Roundabouts and the Language of Signs

Magical Roundabouts and the Language of SignsBookstore1
by Deborah Fallows
I noticed signs that target two subsets of the upscale population of Burlington: the literati and the affluent Canadian tourists (which may overlap). Just have a look at themed Eat-Pray-Love knock-offs: the savvy bookstore, whose patrons would recognize the allusion; the wine store with their connoisseurs; and finally, the ice cream shop of Burlington’s own favorite sons, Ben & Jerry.  (Read it here.)